Cipres foundation started as a result of a public innovation contest hosted by the chilean government Labgob (policy lab), with the mission to rescue the heritage that involves the carpenters and their seashore shipyards in Chiloé, Chile, and their original design of the traditional 'Lancha Chilota a Vela'. To accomplish their mission they aimed to install a sustainable tourism system, which will work with two fundaments:
1.Habilitation of 6 traditional shore shipyards, to become themed micro museums, where tourists will be able to learn and participate in this centennial profession.
2. Motivate each of this seashore shipyard carpenters to build a Lancha Chilota a Vela, so they can offer traditional sailing tours.With this project, besides rescuing this heritage from extinction, a new opportunity is opened: Tourist like you and me will be able to sail in beautiful and unique shores, with the best views and accompanied with endemic species, privilege that now a days just few people have access to.
THE CHALLENGE
In 2019, after building a relationship with the local carpenters and financing the construction of one new sailing boat, the team decided to explore partnership and touristic models to create a sustainable ecosystem to promote heritage tourism and bring back the interest on learning traditional craftmanship native to the south of Chile for its meaning and economical benefits.
THE PROJECT
METHODOLOGICAL APPROACH
Service Design methods were applied to co-design a brief, research, ideate and deliver several service proposals. A service model that aimed for strategic partners ensured a permanent income for the riverbank carpenters.
THE OUTCOME
Your Subtitle HereAs a result, the project finished with a series of service proposals for some of the key stakeholders and partners. Including a business model, and service offer and design. Below, some images from one of the partner touristic navigation service proposal leaflet.
